Everyone is welcome

If you are a florist, event florist, wedding florist, wedding vendor, garden club member, grower, wholesaler or just have a love for flowers, 

FSFA International welcomes all of you!!!

FSFA International Is Proud to host 'The Gateway to The America's Cup Competition"

Orlando, Florida 

June 4-7, 2026

Caribe Royale

Luxury Resort

Sponsored By 

Winning Combinations: Principles to Profit

Presented by: FTD Education Consultant J. Keith White AIFD

In today’s competitive floral marketplace, strong design skills are more than creative expression; they are essential to profitability. Continuing education empowers florists to refine their techniques, build confidence, and stay relevant with evolving trends. In this engaging design program, J. Keith White AIFD highlights how a solid understanding of the principles and elements of floral design, especially the power of color, can transform arrangements into high-impact, sellable pieces. Gain simple, repeatable strategies to elevate your work, strengthen your design foundation, and ultimately improve profitability.

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Sponsored By 

Presented by New Discovery

Noah Harder, an artist from Hawaii, is recognized for innovative and artistic projects that connect nature and human expression. Among his works, the Waikapū masks stand out, inspired by the area in central Maui where his ancestors lived. He makes the masks from organic materials, illustrating his artistic development and connection with nature. Harder's exhibitions, including Moemoeā presented at the Honolulu Museum of Art, showcase his ability to transform everyday materials into exceptional art objects. His creative work confirms his passion for art and a unique approach to creating wearable art.

Moderated by 

Noah Harders 

Hitomi Gilliam AIFD PFCI

Sponsored By 

A New Approach to Sympathy Design

With nearly 15 years at the helm of a retail floral shop, Kelsey Thompson AIFD brings extensive hands-on experience. Her expertise spans retail operations, marketing, AI integration, and design, which she shares through various industry education initiatives. Her unique blend of creative design instinct and business insights drives her passion to elevate florists and strengthen the industry as a whole. She lives in Iowa with her husband and two kids and loves traveling, chocolate and relaxing with a good book.

Kelsey Thompson AIFD PFCI 

FSFA International Free Workshops

Sponsored AIFD Foundation Florida Florist Fund

This FREE Workshop is Sponsored by 

The Ultimate Event Experience

Balloon and Floral Hands-On Design Workshop

with Bob Tucker AIFD CFD FSMD

Get ready for the ultimate event experience! This workshop walks you through planning and pulling off a winning event, with fun touches like balloon décor to boost profits, floral designs for special occasions, and tips for setting up a room that wows your guests. Everyone leaves with a certificate of participation. You’ll pick up skills like designing with balloons to grow your bottom line, creating floral centerpieces for corporate events, and setting the perfect table. It’s an immersive, hands-on session where you’ll gain fresh design know-how and creative event planning ideas.

Saturday, June 6, 2026            1:00 PM to 4:00 PM

This FREE Workshop is Sponsored by 

Alexander Campbell

How to Build Your Social Media Presence

Florist. Social Media Influencer with Over 1.2 Million Followers

Alex was the first and only florist in the world to gain over 1 million followers on TikTok, a position he has held for over two years. Alex was also the first florist in the world to work as a full-time influencer. 

Alex has become an esteemed social media influencer because he has deeply identified a specific niche in the floral industry that aligns with his interests and passions. His aim has always been to connect as many people as possible, especially the younger generation, with his one true love in life- flowers- something on which Alex has always worked tirelessly. His work on social media is thus heavily influenced by pop culture, the media and all things relevant to a younger generation, taking the emphasis off flowers and more onto the creative aspect of floristry.

Sunday, June 7, 2026            9:30 AM to 11:00 AM

Alexander Campbell Workshop

FSMD Registration Now Open

Scholarship and Mentorships 

Florida State Florist Association International is dedicated to the education and enrichment of our members within the association through the FSFAI Jeanne Parsons Scholarship, The William "Bill" Bobulinski Memorial Scholarship and the Mentorships that are awarded on a yearly basis. The scholarship and mentorships are available to any FSFAI member who meets the requirements listed herein. The scholarships and mentorships are awarded yearly at the Annual Convention and must be completed before Annual Convention of the following year.

Now Accepting Applications - Deadline to Submit Your Application is April 30, 2026

Reservation Cut-off Date Is Wednesday, May 13, 2026 - No Exceptions

* Free In room Wi-Fi standard service for up to four devices per suite.  * Free Access to staffed, state of-the-art fitness center

* Discounted Overnight Self-Parking rate of $10.00 (originally $37.00) daily, plus tax/per car for registered guests

* Discounted Day Parking rate of $20.00 (originally $37.00), plus tax for non-registered guests