This free workshop is available for the first 25 members to sign up!
However, it's important to note that participants must be registered for the FSFA International Annual Convention prior to signing up for the workshop.
This Workshop is Sponsored by
Alexander Campbell
How to Build Your Social Media Presence
Sunday, June 7 - 9:30 am - 11:00 am
Martinique 3
Florist. Social Media Influencer with Over 1.2 Million Followers
Alexander Campbell is a content creator, professional florist, and social media influencer who currently resides in Miami, Florida.
Before relocating to Madrid, Spain in 2016, he lived in a variety of locations including Wales, England, and Finland. He earned a First-Class Honors degree in Russian and Finnish from the prestigious University College London (UCL), where he majored in Russian literature. He worked as an English teacher for several years and became a florist after finishing his course at the most recognized flower academy in England- London Flower School (LFS).
Alex was the first and only florist in the world to gain over 1 million followers on TikTok, a position he has held for over two years. Alex was also the first florist in the world to work as a full-time influencer. Throughout his impressive career, Alex has been hired to be the face of social media campaigns for many world-renowned brands, including Disney, Marvel, Amazon Prime, Nintendo, Instax, Saks Fifth Avenue, Warner Bros, and many more, consistently bringing in multiple 5-figure marketing deals and contracts.
In addition to his large social media presence, Alex has been hired to design events all over the world and is regarded as one of the most prominent and influential up and coming young florists.
Past jobs include work in the Pompidou Center, Paris, the Ritz hotel in Madrid, Harrods in London, the Disney parks in Orlando, Palacio Santa Clara in Lisbon, amongst many other prestigious venues.
Alex’s first book, Flower Academy, was released on July 16th, 2025 in the US and became an instant bestseller, reaching number one on the charts of new releases that week. Throughout his career, Alex has been featured in multiple media outlets including the BBC, NPR, El País, Neo2, Thursd, and many more.
Alex has become an esteemed social media influencer because he has deeply identified a specific niche in the floral industry that aligns with his interests and passions. His aim has always been to connect as many people as possible, especially the younger generation, with his one true love in life- flowers- something on which Alex has always worked tirelessly. His work on social media is thus heavily influenced by pop culture, the media and all things relevant to a younger generation, taking the emphasis off flowers and more onto the creative aspect of floristry.
Consistently creating high-quality content, engaging with followers, building a strong personal brand, and networking within the social media community are crucial steps that he has engaged in to gain traction and grow his loyal following. Alex is thus characterized by his authenticity, transparency, and the ability to connect with followers on a personal level, which are key factors in establishing credibility and influence as a social media influencer. His studio is a testament to his passion, skill, and dedication to the art of floristry.
