Florida State Florists Association
Schedule at-a-glance
Thursday 6/5/25
Time
Session
Location
1:00pm – 3:00pm
Teleflora Hands-on Class –
Bespoke Design: Elevate Your Floral Artistry!
Jody McLeod *
Continental Drifter
Friday 6/6/25
8:00am – 12:30pm
FSMD Testing
Seagrass Dining Room
1:00pm – 5:15pm
Competitions
Coral Reef
1:30pm – 3:30pm
FSMD Evaluations
5:30pm – 6:30pm
Mainstage Opening Session
Social Media Tune Up with
Alexander Campbell sponsored by Bloomnet/Floriolgy
Compass Rose Ballroom
6:30pm – 8:00pm
Welcome Reception/Scholarships
Seagrass Dining Room/Terrace
Saturday 6/7/25
7:30am – 8:30am
FSMD Wrap-up & Critique
9:00am – 10:30am &
11:00am – 12:30pm
Hands-on Classroom 1*
Rebecca Thompson – Urn Tray
Hands-on Classroom 2*
Ian Prosser - Weddings
Hemisphere Dancer
12:30pm – 1:30pm
Buffet Lunch
Foyer
1:00pm – 1:30pm
Mainstage Presentation (business session) – Ralph Giordano. Controlling your expenses COGS
Compass Ballroom
1:00pm – 5:00pm
Education Partners Expo
3:00pm – 4:00pm
Mainstage Presentation:
Sandy Schroeck – Sponsored by Smither’s Oasis
4:30pm – 5:30pm
Samantha Bates – Sponsored by FTD
6:30pm – 7:15pm
Reception
On Vacation Terrace
7:15pm – 10:30pm
Dinner & Awards
On Vacation
Sunday 6/8/25
9:00am – 10:00am
Selling Confidence with Jody McLeod sponsored by Teleflora
10:30am – 11:30am
Mainstage Presentation – Color: The Most Important Element in Floral Design with Leanne Kessler
12:00pm – 1:30pm
Lunch & Competition Awards
* Separate registration required