FSFA International - Florida State Florists' Association

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June 6-8, 2025

Everyone is welcome

If you are a florist, event florist, wedding florist, wedding vendor, garden club member, grower, wholesaler or just have a love for flowers, you are welcome.

FSFA International welcomes all of you!!!

Convention Registration

Design Shows - Business Seminars - Hands-on Workshops - Competitions - Trade Show - Designer of the Year - FSMD Testing - And More!

Registration Now Open

Early Bird Registration $349 per person

After April 15th, 2025, Registration will be $379 per person.

FSFA International 2025 Presenters

Presented By Platinum Sponsor

Jody McLeod

AIFD CFD NCCPF

Teleflora Education Specialist

Selling Confidence

In today’s market, you have to show and tell what you know! Customers want to know what you know, they want to be guided by someone who is knowledgeable and confident. When we design with confidence and authority, knowing your customer and selling to them in a way that is uniquely your own, and adding what makes it uplifting and inspirational with enthusiasm, energy, and confidence will yield a great sell every time, foster strong client relationships and increase your profits. So join us for this selling and communicating with confidence program!

Presented By Platinum Sponsor

Sandy Schroeck

AIFD CFD PFCI

Oasis Floral Products Education Specialist

Refining Remembrance: Fresh Sympathy Designs for Today's Florists

Discover the evolving art of sympathy floral design in this exclusive design show. Explore modern trends in memorial arrangements, including elegant urn designs and contemporary celebrations of life. Learn how to create heartfelt tributes using the innovative Renewal Foam and the latest sympathy products from Smithers-Oasis. This session will showcase fresh design techniques that honor loved ones with beauty and grace while embracing sustainability. Whether you're a florist looking to update your skills or seeking inspiration for meaningful designs, this class will provide creative insight into the future of sympathy florals. Join us for an inspiring and educational experience!

Presented by Silver Sponsor

Alexander Campbell

Content Creator * Professional Florist * Social Media Influencer

"Social Media Tune Up"

is an entirely computer interactive presentation that focuses on the importance of having a social media presence. This session will cover creating engaging content, including posts, carousels, reels, and stories, to enhance visibility and engagement. Alex will analyze three individuals' social media pages from the stage to provide valuable insights for everyone.

Presented By Silver Sponsor