Everyone is welcome

If you are a florist, event florist, wedding florist, wedding vendor, garden club member, grower, wholesaler or just have a love for flowers, you are welcome.

FSFA International welcomes all of you!!!

Attire/ Dress Code for Convention 2025

Convention 2025 has a Convention Casual Dress Code. We are aiming for  comfortable, professional-looking attire like button-down shirts or blouses, slacks or skirts, and comfortable shoes, avoiding overly casual items like jeans or t-shirts. 

Here's a more detailed breakdown of what to wear:

• Tops:
  • Button-down shirts or blouses 
  • Sweaters or cardigans for layering 
  • Polo shirts 
• Bottoms:
  • Dress pants or slacks in neutral colors 
  • Knee-length skirts 
• Shoes:
  • Loafers, flats, or low-heeled shoes 
  • Comfortable, polished shoes are key 

• Outerwear (Optional):
  • Blazer or jacket 
• Accessories:
  • Minimal and understated accessories 
• Consider:
  • Comfort: You'll likely be doing a lot of walking and standing, so choose comfortable shoes and clothing. 
  • Neutral Colors: Stick to neutral colors like navy, tan, brown, or black, as they match with many outfits. 
  • Layering: Dress in layers to be prepared for temperature changes. 

Things to Avoid:

• Jeans: Generally not appropriate for a business or professional setting. 
• T-shirts: Unless specifically permitted by the convention organizers. 
• Overly casual clothing: Avoid anything that looks like you're wearing clothes you would wear around the house. 
• Anything too revealing: Opt for clothing that is modest and professional. 

Jody McLeod

AIFD   CFD   NCCPF   

Teleflora Education Specialist 

Selling Confidence

In today’s market, you have to show and tell what you know! Customers want to know what you know, they want to be guided by someone who is knowledgeable and confident. When we design with confidence and authority, knowing your customer and selling to them in a way that is uniquely your own, and adding what makes it uplifting and inspirational with enthusiasm, energy, and confidence will yield a great sell every time, foster strong client relationships and increase your profits. So join us for this selling and communicating with confidence program!

Sandy Schroeck

AIFD   CFD   PFCI

Oasis Floral Products Education Specialist

Refining Remembrance: Fresh Sympathy Designs for Today's Florists

Discover the evolving art of sympathy floral design in this exclusive design show. Explore modern trends in memorial arrangements, including elegant urn designs and contemporary celebrations of life. Learn how to create heartfelt tributes using the innovative Renewal Foam and the latest sympathy products from Smithers-Oasis. This session will showcase fresh design techniques that honor loved ones with beauty and grace while embracing sustainability. Whether you're a florist looking to update your skills or seeking inspiration for meaningful designs, this class will provide creative insight into the future of sympathy florals. Join us for an inspiring and educational experience!

Presented by Silver Sponsor 

Leann Kesler 

AAF   AIFD   CFD   FDI   PFCI

Floral Design Institute Founder  

Color - The Most Important Element in Floral Design

Segments

Fundamentals of Color

The Psychology of Color 

The Seasons of Color 

Mastering the Art of Color 

Samantha Bates 

   AIFD   CFD   CF

FTD Education Consultant

The Beauty of the Holidays: Fresh Approaches to Seasonal Design

Join Samantha Bates AIFD for an inspiring floral design session that breaks away from the monotony of holiday arrangements. Discover creative ways to design holiday pieces in various sizes, from intimate arrangements to grand centerpieces. Celebrate the season with designs that bring warmth, gratitude, and beauty into every space, making the holidays even more special.

FSFA International 2025 Guest Speakers 

FSMD Registration Now Open

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