FSFA International - Florida State Florists' Association upcoming events

FSFA International 2026 Annual Convention Registration (04 Jun 2026)

Thu, 04 Jun 2026 12:00:00 GMT

FSFA International Presents

Annual Convention 2026

Caribe Royale Orlando

8101 World Center Dr, Orlando, FL 32821

^{Registration to Convention 2026 includes Viewing of the Gateway to The Americas Cup Competition and Festivities}

^{Early Bird Registration Is Now Open Until May 1, 2026}

Registration is $379 per person.

(After May 1, 2026 Registration is $399 per person.)

Our Host Hotel

Caribe Royale Orlando

8101 World Center Dr, Orlando, FL 32821

Reservation Cut-off Date Is

Wednesday, May 13, 2026 - No Exceptions

(Nearest Airport - Orlando International)

FSMD Testing (Florida State Master Designer) Practice PFDE (04 Jun 2026)

Thu, 04 Jun 2026 17:00:00 GMT

FSMD Testing - Practice PFDE

"Florida State Master Designer"

You must be a member of FSFAI to be eligible for this accreditation

DEADLINE TO REGISTER, MAY 23, 2026

No Walk-ins Allowed

This exam follows the same protocols and testing format as the AIFD certification exam. Candidates for FSMD must complete a written test of 35 questions prior to taking the hand-on portion of the test.

(The written test is only required for FSMD Certification) Candidates will be given 4 hours to complete designs in the categories below.

At the orientation, students will be given specific assignments for each category (except Designers’ Choice).

Evaluations will be based on criteria found in The AIFD Guide to Floral Design, Terms, Techniques, and Traditions.

Design Categories:

Wedding
Sympathy
Flowers to Wear
Arrangement
Designers’ Choice

All fresh product, hard goods and materials will be provided. Candidates will be allowed to bring:

Floral Knife
Pruning Shears
Wire Cutters
Needle-Nose Pliers/Jewelry Pliers
Ribbon Scissors
Towel
Snack
Jacket - it can be very cool in the room

No electronics are allowed in the testing room, including phones.

Thursday, June 4, 2026

Orientation 11:00 AM - 12:00 PM - Martinique Foyer

FSMD Test - 1:00 pm - 5:00 pm - Martinique 4/5

Evaluations - Friday, June 5, 2025 - 8:00 AM - 10:00 AM

Exam Registration Fees:

$399.00 for all Candidates

Limited to 20 Candidates - All Hardgoods and Fresh Floral will be provided.

You must be registered for

FSFA International Annual Convention 2026

in order to participate

Partner's Expo/ Vendor Registration 2026 (05 Jun 2026)

Fri, 05 Jun 2026 04:00:00 GMT

Click on the picture below for full details

Designer of the Year 2026-2027 (05 Jun 2026)

Fri, 05 Jun 2026 17:30:00 GMT

Designer of the Year 2026-2027

Tablescape/

FernTrust Cup/ Surprise Design

Sponsored By Jackie Lacey AAF AIFD CFD PFCI

Individual Competitions Sponsored by:

9th Annual Ian Prosser Bridal Bouquet Competition 2026 (06 Jun 2026)

Sat, 06 Jun 2026 12:00:00 GMT

9th Annual

Ian Prosser AIFD CFD PFCI

Bridal Bouquet Design Competition

Bring your

Completed Bridal Bouquet to:

FSFA International Annual Convention

It can be hand-tied, cascading, or made in a holder/armature. You are free to design whatever you want, as long as it is a Bridal Bouquet designed following the guidelines described in the Official Rules.

Bouquets must be checked in at the

Registration Desk

in the Convention Lobby

Saturday, June 6th, 2026

between 8am and 11am

CASH PRIZE

will be awarded on

Sunday, June 7th, 2025

Bob Tucker AIFD - The Ultimate Event Experience - Hands-On Design Workshop (06 Jun 2026)

Sat, 06 Jun 2026 17:00:00 GMT

This free workshop is available for the first 25 members to sign up!

However, it's important to note that participants must be registered for the FSFA International Annual Convention prior to signing up for the workshop.

This Workshop is Sponsored by

The Ultimate Event Experience

Balloon and Floral

Hands-On Design Workshop

with Bob Tucker AIFD CFD FSMD

Get ready for the ultimate event experience! This workshop walks you through planning and pulling off a winning event, with fun touches like balloon décor to boost profits, floral designs for special occasions, and tips for setting up a room that wows your guests. Everyone leaves with a certificate of participation. You’ll pick up skills like designing with balloons to grow your bottom line, creating floral centerpieces for corporate events, and setting the perfect table. It’s an immersive, hands-on session where you’ll gain fresh design know-how and creative event planning ideas.

Co-sponsored by:

Alexander Campbell - Social Media Workshop (07 Jun 2026)

Sun, 07 Jun 2026 13:30:00 GMT

This free workshop is available for the first 25 members to sign up!

However, it's important to note that participants must be registered for the FSFA International Annual Convention prior to signing up for the workshop.

This Workshop is Sponsored by

Alexander Campbell

How to Build Your Social Media Presence

Sunday, June 7 - 9:30 am - 11:00 am

Martinique 3

Florist. Social Media Influencer with Over 1.2 Million Followers

Alexander Campbell is a content creator, professional florist, and social media influencer who currently resides in Miami, Florida.

Before relocating to Madrid, Spain in 2016, he lived in a variety of locations including Wales, England, and Finland. He earned a First-Class Honors degree in Russian and Finnish from the prestigious University College London (UCL), where he majored in Russian literature. He worked as an English teacher for several years and became a florist after finishing his course at the most recognized flower academy in England- London Flower School (LFS).

Alex was the first and only florist in the world to gain over 1 million followers on TikTok, a position he has held for over two years. Alex was also the first florist in the world to work as a full-time influencer. Throughout his impressive career, Alex has been hired to be the face of social media campaigns for many world-renowned brands, including Disney, Marvel, Amazon Prime, Nintendo, Instax, Saks Fifth Avenue, Warner Bros, and many more, consistently bringing in multiple 5-figure marketing deals and contracts.

In addition to his large social media presence, Alex has been hired to design events all over the world and is regarded as one of the most prominent and influential up and coming young florists.

Past jobs include work in the Pompidou Center, Paris, the Ritz hotel in Madrid, Harrods in London, the Disney parks in Orlando, Palacio Santa Clara in Lisbon, amongst many other prestigious venues.

Alex’s first book, Flower Academy, was released on July 16th, 2025 in the US and became an instant bestseller, reaching number one on the charts of new releases that week. Throughout his career, Alex has been featured in multiple media outlets including the BBC, NPR, El País, Neo2, Thursd, and many more.

Alex has become an esteemed social media influencer because he has deeply identified a specific niche in the floral industry that aligns with his interests and passions. His aim has always been to connect as many people as possible, especially the younger generation, with his one true love in life- flowers- something on which Alex has always worked tirelessly. His work on social media is thus heavily influenced by pop culture, the media and all things relevant to a younger generation, taking the emphasis off flowers and more onto the creative aspect of floristry.

Consistently creating high-quality content, engaging with followers, building a strong personal brand, and networking within the social media community are crucial steps that he has engaged in to gain traction and grow his loyal following. Alex is thus characterized by his authenticity, transparency, and the ability to connect with followers on a personal level, which are key factors in establishing credibility and influence as a social media influencer. His studio is a testament to his passion, skill, and dedication to the art of floristry.