Florida State 

Florists' Association


Convention 2019 

June 7-9, 2019

Reserve your room today!

Rooms starting at only $139.00 per night including Resort Fee.

Go to:  www.missioninnresort.com

1. Choose Book Your Stay (Top Right Corner)

2. Select your Check In and Check Out Dates

3. Select your Room

4. Use Group Code 0518G8

( Please note, the resort fee shows as $16.00. This fee will be adjusted to $12.00 per night at checkout)

Please Note:  Your first night will be charged immediately to your credit card with your reservation!

Mission Inn Resort and Club

10400 FL-48, Howey-In-The-Hills, FL 34737

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Upcoming events

    • 07 Jun 2019
    • 9:00 AM
    • 09 Jun 2019
    • 3:00 PM
    • 10400 FL-48, Howey-In-The-Hills, FL 34737

    Convention 2019

    "Bliss, The Art of The Event"

    June 7-9,  2019

    Join Us for our first ever all Wedding Theme Convention!

    Convention 2019 – Bliss-The Art of the Event

    Mission Inn Resort and Spa

    10400 County Road 48, Howey-in-the-Hills, Florida 34737

    Friday, June 7, 2019

    1:00AM – 3PM Hands on class – El Gitano– Florist Design Class

    Christi Lopez AIFD, CFD, EMC

    Master The Art of the European Hand Tied Bridal Bouquet - All Supplies Included   $75.00 per person.

    1:00AM – 3PM Hands on class – El Moro A– Florist Design Class

    R. Varito Vaequez AIFD, CFD, FSMD

    Wire Work Necklace - All Supplies Included -  $75.00 per person.

    1:00AM – 3PM Hands on class – El Moro B– Florist Design Class

    Jackie Smith Johns AIFD, CFD

    Bind Wire Bridal Bouquet - All Supplies Included -  $75.00 per person.  

    3:00PM – ^6:00PM - Competition – SUNSHINE CUP– Main Ballroom

    6:00PM - 8:00PM - Cocktail/ Dinner Party - Marina

    Saturday, June 8, 2019

    8:00AM – 10:00AM - Trade Show Set Up – Los Reyes Foyer

    8:00AM – 9:00AM - El Gitano– Florist Free Workshop

    Corrine Heck, Founder & CEO of Details Flowers Software

    FREE WORKSHOP- One Person attending will be selected to use Details Flowers Software - FREE for 6 Months~~!!!!

    Early Morning Rise & Grind: How to Capture and Close Events on the Spot

    9:00AM – 10:00AM Stage Program – Main Ballroom 

    Sharon McGukin AAF AIFD PFCI

    Sweet Success! Selling Wedding Cake Décor and Dessert Table Designs

    Sharon McGukin shares blissful blooms that dress up sweet-treat reception tables. Learn to sweeten your wedding sales with a flourish of fresh flower add-ons for cake and dessert tables.

    Sponsored by Smithers-Oasis

    10:00AM – 5:00PM Trade Show – Los Reyes Foyer

    10:30AM – 11:30PM Stage Program – Main Ballroom

    Tom Bowling AIFD,  PFCI

    Dazzling Centerpieces - Tabletop Decor

    Tom Bowling will dazzle you with his breathtaking table top decor. Learn to take your tables from ho-hum to FABULOUS~!!!! 

    Sponsored by Syndicate Sales.

    11:30PM – 12:00NOON Business Meeting - Main Ballroom

    12:00PM – 1:00PM Lunch– La Hacienda

    1:00PM – 1:30PM  - Stage Program – Main BallroomShannon Tarrant

    Pinterest - A Love / Hate Relationship

    Pinterest is the fastest growing website for membership and one of the top search engines in the world. Millennials use this form of social media as much as Instagram. Learn how to look at Pinterest with a different lens, whether you are planning a wedding or a vendor in the industry.  Owner of Weducation by Shannon Tarrant

    2:00PM – 4:00PM - Grand Show – Main Ballroom - Jackie Lacey AIFD

    Fashion Show Extravaganza Floral Show Case 

    ““I Do” Is Trending”

    In today’s market a favorite idea can influence others, quickly gravitate to a craze that rages out of control as the fad it becomes trends so quickly on social that it becomes the newest style.  With communication at an all time high and information everywhere for everything at anytime – we can see trends rise and fall like the wind. Trends are part of our style and when it comes to weddings and events they can be interpreted in many different ways. As you look at what is trending how do you know if that will be relevant in your area or community or not, and when. How do you stay true to your style and still look trendy for today’s generation. Walk through four styles that can appeal to today’s wedding/event trends and still make “I Do” personal and current but have the ability to adapt to tomorrow’s “whims”, next months “Next big thing” and next years “I want that.” Classic meets current in table scapes, Altar décor, what to wear, what to carry and how to make it all work together.  Stage presentation and runway show with trends in fashion, floral and how to.

    Sponsored by Floriology/Bloomnet 

    6:00PM – 6:45PM Cocktails – Legends Ballroom Courtyard

    7:00PM – 10:00PM Gala Dinner and Dance – Legends Ballroom

    Sunday, June 9, 2019

    9:00AM – 10:00AM Stage Program – Main Ballroom

    Mark Anderson

    Beyond The Stem Count: Not Losing Money Is Good, Maxing Out Profits Is Better

    Most discussion of event pricing is conservatively focused on getting the job without losing money. This session is focused on booking the event at the largest and most profitable possible price. It might seem counter-intuitive, but every day people choose to pay more, a lot more, for slightly different versions of the same product. The trick is making that more profitable price attractive.

    Sponsored by Floristware  

    10:30AM – 11:30AM Stage Program – Main Ballroom

    Kevin Ylvisaker AIFD, CAFA

    Going to the Chapel

    And you though a wedding arch was just and arch....Wait till you see Kevin live on stage transform your "ordinary" arch into a GLORIOUS WORK OF ART~!!!! Kevin will wow you with ideas that will make your wedding ceremony site one that will be remembered~!!!

    Sponsored by Teleflora 

    12NOON – 1:00PM Brunch – Main Ballroom

    1:00PM – 2:00PM Stage Program – Main Ballroom

    J. Keith White AIFD 

    The Art of Bouquet

    J. Keith White is known for his floral vision and extraordinary designs. Sponsored by FTD, his masterful designs for the official vehicles of the annual Rose Parade® have been viewed by millions. While he is know for his flair and showmanship, his programs also present meaningful educational content. Joun J. Keith White as he takes us all on a magical ride of bridal bouquets, bridal bouquets and even more bridal bouquets...you will leave this program with bridal bouquet design overload.

    Sponsored by FTD

    2:00PM - Pulse Memorial Project - Design Room

    Immediately Following the final program, everyone is invite to the floral design room to make all the remaining flowers into hand tied bouquets to be presented to the Pulse Orlando Memorial.  This Project, headed by Mark Anderson of Floristware, is to honor those who lost their lives in the senseless and tragic shooting that occurred on June 16, 2019.

    • 07 Jun 2019
    • 1:00 PM - 3:00 PM
    • Mission Inn Resort and Club, 10400 FL-48, Howey-In-The-Hills, FL 34737

    Master the Art of the European Hand-wired Wedding Bouquet

    This class will provide you the basic techniques of wire and taping many types of flowers in order to create beautiful European-styled bridal bouquets.

    Cost per person $75. All materials are furnished. Just bring your tools.

    The Hands-on Classes are underwritten through a grant awarded by the AIFD Foundation with funding made possible from the Florida Florist Fund

    Registration to the Convention is required to attend this class.

    • 08 Jun 2019
    • 7:00 AM
    • 09 Jun 2019
    • 9:00 PM
    • 10400 FL-48, Howey-In-The-Hills, FL 34737
    • 4

    Partner's Expo

    Trade Show, Cocktail Party & Dinner At The Marina Del Rey to Celebrate our Partners~!

    • 08 Jun 2019
    • 8:00 AM - 9:00 AM
    • Mission Inn Resort and Club, 10400 FL-48, Howey-In-The-Hills, FL 34737


    One person in attendance will receive 6 months use of

    Details Flowers Events Software - FREE

    Early Morning Rise & Grind: How to Capture and Close Events on the Spot

    Learn how to maximize your potential and grow your event calendar without sacrificing your style, sanity and your bottom-line.

    Come to this session to learn how to:

    -Discuss budgets prior to setting the consultation

    -Craft beautiful proposals on the spot that will impress every client

    -Sell then source flowers with the touch of a mouse

    -Discover technology to integrate into your business routines

    • 08 Jun 2019
    • 8:00 AM - 10:00 AM
    • Mission Inn Resort and Club, 10400 FL-48, Howey-In-The-Hills, FL 34737
    • 23

    2nd Annual

    Ian Prosser Bridal Bouquet Design Competition

    Design an "Over The Top" Brides  Bouquet and you could win


    The rules are simple...Bring your

    Completed Bouquet to: 

    "Bliss - The Art of The Event"

    FSFA Annual Convention 2019

     It can be hand tied, cascade, made in a holder.....you are free to design whatever you want as long as it is a Brides Bouquet. You must use  fresh flowers and your design must be "OVER THE TOP". 

    Bouquets may be Checked in at the Registration Desk in the Convention Lobby on Saturday, June 8, 2019 between 8:00AM and 10:00AM.

    Bouquets will be judged and may be featured during the "Fashion Show Extravaganza Floral Showcase"

    CASH PRIZE will be awarded on Saturday, June 8, 2018 during the President's Awards Dinner and Gala

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