Florida State 

Florists' Association

Event Information & Registration


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Upcoming events

    • 07 Jun 2019
    • 9:00 AM
    • 09 Jun 2019
    • 3:00 PM
    • 10400 FL-48, Howey-In-The-Hills, FL 34737
    Register

    Convention 2019

    "Bliss, The Art of The Event"

    June 7-9,  2019

    Join Us for our first ever all Wedding Theme Convention!

    Convention 2019 – Bliss-The Art of the Event

    Mission Inn Resort and Spa

    10400 County Road 48, Howey-in-the-Hills, Florida 34737

    Friday, June 7, 2019

    1:00AM – 3PM Hands on class – El Gitano– Florist Design Class

    Christi Lopez AIFD, CFD, EMC

    Master The Art of the European Hand Tied Bridal Bouquet - All Supplies Included   $75.00 per person.

    1:00AM – 3PM Hands on class – El Moro A– Florist Design Class

    R. Varito Vaequez AIFD, CFD, FSMD

    Wire Work Necklace - All Supplies Included -  $75.00 per person.

    1:00AM – 3PM Hands on class – El Moro B– Florist Design Class

    Jackie Smith Johns AIFD, CFD

    Bind Wire Bridal Bouquet - All Supplies Included -  $75.00 per person.  

    3:00PM – ^6:00PM - Competition – SUNSHINE CUP– Main Ballroom

    6:00PM - 8:00PM - Cocktail/ Dinner Party - Marina

    Saturday, June 8, 2019

    8:00AM – 10:00AM - Trade Show Set Up – Los Reyes Foyer

    8:00AM – 9:00AM - El Gitano– Florist Free Workshop

    Corrine Heck, Founder & CEO of Details Flowers Software

    FREE WORKSHOP- One Person attending will be selected to use Details Flowers Software - FREE for 6 Months~~!!!!

    Early Morning Rise & Grind: How to Capture and Close Events on the Spot

    9:00AM – 10:00AM Stage Program – Main Ballroom 

    Sharon McGukin AAF AIFD PFCI

    Sweet Success! Selling Wedding Cake Décor and Dessert Table Designs

    Sharon McGukin shares blissful blooms that dress up sweet-treat reception tables. Learn to sweeten your wedding sales with a flourish of fresh flower add-ons for cake and dessert tables.

    Sponsored by Smithers-Oasis

    10:00AM – 5:00PM Trade Show – Los Reyes Foyer

    10:30AM – 11:30PM Stage Program – Main Ballroom

    Tom Bowling AIFD,  PFCI

    Dazzling Centerpieces - Tabletop Decor

    Tom Bowling will dazzle you with his breathtaking table top decor. Learn to take your tables from ho-hum to FABULOUS~!!!! 

    Sponsored by Syndicate Sales.

    11:30PM – 12:00NOON Business Meeting - Main Ballroom

    12:00PM – 1:00PM Lunch– La Hacienda

    1:00PM – 1:30PM  - Stage Program – Main BallroomShannon Tarrant

    Pinterest - A Love / Hate Relationship

    Pinterest is the fastest growing website for membership and one of the top search engines in the world. Millennials use this form of social media as much as Instagram. Learn how to look at Pinterest with a different lens, whether you are planning a wedding or a vendor in the industry.  Owner of Weducation by Shannon Tarrant

    2:00PM – 4:00PM - Grand Show – Main Ballroom - Jackie Lacey AIFD

    Fashion Show Extravaganza Floral Show Case 

    ““I Do” Is Trending”

    In today’s market a favorite idea can influence others, quickly gravitate to a craze that rages out of control as the fad it becomes trends so quickly on social that it becomes the newest style.  With communication at an all time high and information everywhere for everything at anytime – we can see trends rise and fall like the wind. Trends are part of our style and when it comes to weddings and events they can be interpreted in many different ways. As you look at what is trending how do you know if that will be relevant in your area or community or not, and when. How do you stay true to your style and still look trendy for today’s generation. Walk through four styles that can appeal to today’s wedding/event trends and still make “I Do” personal and current but have the ability to adapt to tomorrow’s “whims”, next months “Next big thing” and next years “I want that.” Classic meets current in table scapes, Altar décor, what to wear, what to carry and how to make it all work together.  Stage presentation and runway show with trends in fashion, floral and how to.

    Sponsored by Floriology/Bloomnet 

    6:00PM – 6:45PM Cocktails – Legends Ballroom Courtyard

    7:00PM – 10:00PM Gala Dinner and Dance – Legends Ballroom

    Sunday, June 9, 2019

    9:00AM – 10:00AM Stage Program – Main Ballroom

    Mark Anderson

    Beyond The Stem Count: Not Losing Money Is Good, Maxing Out Profits Is Better

    Most discussion of event pricing is conservatively focused on getting the job without losing money. This session is focused on booking the event at the largest and most profitable possible price. It might seem counter-intuitive, but every day people choose to pay more, a lot more, for slightly different versions of the same product. The trick is making that more profitable price attractive.

    Sponsored by Floristware  

    10:30AM – 11:30AM Stage Program – Main Ballroom

    Kevin Ylvisaker AIFD, CAFA

    Going to the Chapel

    And you though a wedding arch was just and arch....Wait till you see Kevin live on stage transform your "ordinary" arch into a GLORIOUS WORK OF ART~!!!! Kevin will wow you with ideas that will make your wedding ceremony site one that will be remembered~!!!

    Sponsored by Teleflora 

    12NOON – 1:00PM Brunch – Main Ballroom

    1:00PM – 2:00PM Stage Program – Main Ballroom

    J. Keith White AIFD 

    The Art of Bouquet

    J. Keith White is known for his floral vision and extraordinary designs. Sponsored by FTD, his masterful designs for the official vehicles of the annual Rose Parade® have been viewed by millions. While he is know for his flair and showmanship, his programs also present meaningful educational content. Joun J. Keith White as he takes us all on a magical ride of bridal bouquets, bridal bouquets and even more bridal bouquets...you will leave this program with bridal bouquet design overload.

    Sponsored by FTD

    2:00PM - Pulse Memorial Project - Design Room

    Immediately Following the final program, everyone is invite to the floral design room to make all the remaining flowers into hand tied bouquets to be presented to the Pulse Orlando Memorial.  This Project, headed by Mark Anderson of Floristware, is to honor those who lost their lives in the senseless and tragic shooting that occurred on June 16, 2019.



    • 07 Jun 2019
    • 1:00 PM - 3:00 PM
    • Mission Inn Resort and Club, 10400 FL-48, Howey-In-The-Hills, FL 34737
    • 19
    Register

    Armature Bouquet Class with

    Jackie Smith Johns AIFD


    Learn to make this incredible armature bridal bouquet technique in Jackie's Hands-On Class. You can use this same technique to make head pieces, corsages and boutonniere.  All materials are furnished for this class. Just bring your tools~!

    Jackie’s floristry journey began in the 1990’s when she opened a retail shop, although the roots go back to helping her father in his vegetable garden and mother in her flower gardens. She has run workshops, won design competitions and has also worked with top American designers helping with their stage presentations. Jackie was inducted into the prestigious AIFD (American Institute Floral Design) in 2015. She now freelances, teaches, travels and shares her extensive knowledge of Floral Design. Jackie is an advocate for education within the Floral industry and has pledged to keep telling her knowledge of flowers to anyone who will listen and benefit. Her unique bridal work was published in the 2014-2015 Fusion Flowers Wedding Magazine, a top European floral magazine, that is disbursed to 77 countries. She is known for her texture and color, not only in her bridal work but all aspects of floral design.

    The Hands-on Classes are underwritten through a grant awarded by the AIFD Foundation with funding made possible from the Florida Florist Fund

    Registration to the Convention is required to attend this class.

    • 07 Jun 2019
    • 1:00 PM - 3:00 PM
    • Mission Inn Resort and Club, 10400 FL-48, Howey-In-The-Hills, FL 34737
    Register

    Master the Art of the European Hand-wired Wedding Bouquet

    This class will provide you the basic techniques of wire and taping many types of flowers in order to create beautiful European-styled bridal bouquets.


    Cost per person $75. All materials are furnished. Just bring your tools.

    The Hands-on Classes are underwritten through a grant awarded by the AIFD Foundation with funding made possible from the Florida Florist Fund


    Registration to the Convention is required to attend this class.


    • 07 Jun 2019
    • 1:00 PM
    • 08 Jun 2019
    • 3:00 PM
    • Mission Inn Resort and Club, 10400 FL-48, Howey-In-The-Hills, FL 34737
    • 20
    Register

    Learn to make an incredible wire art necklace! This is the perfect accent to adorn that special bride on her special day!!!


    Cost per person $75. All materials are furnished. Just bring your tools.

    The Hands-on Classes are underwritten through a grant awarded by the AIFD Foundation with funding made possible from the Florida Florist Fund


    Registration to the Convention is required to attend this class.


    • 07 Jun 2019
    • 3:00 PM - 6:00 PM
    • Mission Inn, 10400 FL-48, Howey-In-The-Hills, FL 34737
    • 12
    Register


    • 08 Jun 2019
    • 7:00 AM
    • 09 Jun 2019
    • 9:00 PM
    • 10400 FL-48, Howey-In-The-Hills, FL 34737
    • 4
    Register

    Partner's Expo

    Trade Show, Cocktail Party & Dinner At The Marina Del Rey to Celebrate our Partners~!




    • 08 Jun 2019
    • 8:00 AM - 9:00 AM
    • Mission Inn Resort and Club, 10400 FL-48, Howey-In-The-Hills, FL 34737
    Register

    FREE WORKSHOP~!!!

    One person in attendance will receive 6 months use of

    Details Flowers Events Software - FREE

    Early Morning Rise & Grind: How to Capture and Close Events on the Spot

    Learn how to maximize your potential and grow your event calendar without sacrificing your style, sanity and your bottom-line.

    Come to this session to learn how to:

    -Discuss budgets prior to setting the consultation

    -Craft beautiful proposals on the spot that will impress every client

    -Sell then source flowers with the touch of a mouse

    -Discover technology to integrate into your business routines


    • 08 Jun 2019
    • 8:00 AM - 10:00 AM
    • Mission Inn Resort and Club, 10400 FL-48, Howey-In-The-Hills, FL 34737
    • 23
    Register

    2nd Annual

    Ian Prosser Bridal Bouquet Design Competition


    Design an "Over The Top" Brides  Bouquet and you could win

     

    The rules are simple...Bring your

    Completed Bouquet to: 

    "Bliss - The Art of The Event"

    FSFA Annual Convention 2019

     It can be hand tied, cascade, made in a holder.....you are free to design whatever you want as long as it is a Brides Bouquet. You must use  fresh flowers and your design must be "OVER THE TOP". 

    Bouquets may be Checked in at the Registration Desk in the Convention Lobby on Saturday, June 8, 2019 between 8:00AM and 10:00AM.

    Bouquets will be judged and may be featured during the "Fashion Show Extravaganza Floral Showcase"

    CASH PRIZE will be awarded on Saturday, June 8, 2018 during the President's Awards Dinner and Gala



    • 08 Jun 2019
    • 8:00 AM - 5:00 PM
    • Mission Inn Resort and Club, 10400 FL-48, Howey-In-The-Hills, FL 34737
    Register

    Scholarship Application Guidelines

    The FSFA Jeanne Parsons Scholarship

     

     in honor of Jeanne Parsons, long time member and supporter of FSFA.

    The recipient of this award may attend an FSFA approved school, SAF Convention or an AIFD educational program. The FSFA Jeanne Parsons Scholarship is valued up to $1500.

    The Jackie Lacey  AAF, AIFD, CFD, PFCI Mentorship

    Jackie Lacey has over thirty years of experience in the retail floral market and floral education field. His portfolio includes an extensive background in the retail floral market and wedding/event design experience. Jackie now utilizes his experience to provide education and instructional design programs, market showroom set up, private retail consulting, product development as well as design and event planning. His current position as Director of Education and Industry Relations with Floriology, BloomNet and Napco and Senior Design Team Specialist and ongoing contributor for Floriology Magazine keep him on top of market trends, current design trends, industry education and retail marketing.

    The recipient of this award will receive a one on one personal visit with Jackie. He will spend the day in your store for a personal consultation to help you with displays, design room tips and suggestions to make your business profitable. 

    The Bob Tucker AIFD, CFD, FSMD and Bill Bobulinski Mentorship

      

    For the third year in a row, Bob and Bill are opening their store and design center to a designer wanting to learn more about design, wedding and event planning and better business practices.  Bob and Bill began their business in 2004 as a small "mom and pop" and quickly rose in the industry. Their investment in education  gained them  recognition within the floral industry and catapulted  them into a thriving mainstay and wedding/event planning business.  


    The Ian Prosser AAF, AIFD, PFCI, NDSF Mentorship

    Ian began his over 40-year successful floral career with three little shops in Glasgow, Scotland. His long list of accolades and achievements include becoming the youngest person to receive the honor of "Floral Designer of the Year" for all of Scotland and earning the “National Diploma of the Society of Floristry”, the highest European honor in floral design.

    As a worldwide leader in the floral industry, Ian is a committed mentor to young designers. He still takes on each event personally with the utmost creativity and care, making him one of the most sought-after floral designers in the world. 

    In 1989, Ian opened Botanica International to serve the greater Tampa Bay area and now, the expanded Botanica International Design & Décor Studio designs events across the world. His luxury wedding and events design division for über creative events - Ian Prosser Productions - was created in 2012, and is redefining beauty by bringing your indescribable visions to life.

    The recipient will be able to spend up to three days working one on one with Ian Prosser learning wedding and event~!!!


    FSFA is dedicated to the education and enrichment of our members within the association through the Jeanne Parsons Scholarship and the mentorships  that are awarded on a yearly basis. The scholarship and mentorships are available to any FSFA member who meets the requirements listed herein. The scholarship and mentorships are awarded yearly at the Annual Convention during the President's Awards and Gala. The following schools have generously worked with FSFA  to provide quality education to our members:

    Floriology Institute - Jacksonville, Florida

    Teleflora Education Center - Los Angeles, California

    Floral Design Institute - Portland, Oregon

    Application Requirements:

    1. Applicant Must be a member of Florida State Florists' Association for at east 6 months prior to applying for a scholarship or mentorship. Applicants must be a store owner, freelance designer,  employee of an FSFA Member in good standing or must be engaged in a floral related industry. (18yrs of age or older) If an employee is applying, they must apply for, pay for and maintain their own membership. There is no waiting period for employee applicants.

    2. Must have full registration to the Annual Convention.

    3. May not have received a scholarship or mentorship in the previous year. 

    4. Must submit their application no later than May 25, 2019. Additionally, applicants must have three letters of recommendation to present to the Scholarship Committee at the time of interview. 

    5. Applicants will be notified by June 1st as to the time and location of their interview.

    6. Upon acceptance of a scholarship,  recipient must notify the Scholarship Committee which school or AIFD sponsored program they wish to attend. All registrations for such will be made by FSFA. Unused portions of funds may be applied to additional programs only with the approval of the Scholarship Committee. Scholarship may not exceed the monetary value of the award.

    Scholarship may NOT exceed $1500.00  

    7. Upon Acceptance of a mentorship, recipient must notify the date the mentorship will take place.  The recipient will be reimbursed by FSFA for the following:

    A. Gas receipts dated during the time frame of the mentorship.

    B. Meal receipts dated during the time frame of the mentorship.

    C. Lodging receipts dated during the time frame of the mentorship.

    D. All receipts must be submitted to the Scholarship Committee with in 10 days of the completion of the mentorship. Reimbursement will be made within 30 days by FSFA to the recipient after receiving said receipts.

    Mentorship Expenses may NOT exceed $500.00

    8. Scholarship and mentorships must be completed within one (1) year of acceptance.  

    9. All decisions of the Scholarship Committee are Final.



    • 08 Jun 2019
    • 8:00 AM - 5:00 PM
    • Mission Inn Resort and Club, 10400 FL-48, Howey-In-The-Hills, FL 34737
    Register


    • 08 Jun 2019
    • 7:00 PM - 10:00 PM
    • Mission Inn Resort and Club, 10400 FL-48, Howey-In-The-Hills, FL 34737
    Register


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